Business promotion on social media such as Instagram is popular with business-related account holders. At the same time, users need to consider the fact that the service is constantly changing its algorithms, which is why it is not the quality of the content that is of particular importance now, but the coverage of the posts themselves. And in order to reach as large an audience as possible, it is worth buying likes on Instagram, since this method is much easier, more accessible and faster than natural promotion. To index an account, it is important that the maximum number of users see it, which can be regularly monitored by analyzing activity in the profile. The more posts are viewed, commented on by other users and collect likes, the higher the chances that the page will soon end up in the featured posts category. And the easiest way to start mastering the intricacies of promoting an account is with likes, since working with them will not take much time and effort. How to use likes?